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Adidas, AE4D

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Client:

Adidas

Project Info

VFX

2D Animation

3D Animation

Design

Project Info

Adidas created 4D, a custom designed product unique to the customers footprint. Visualizing the technical data required to capture this information was a culmination of multiple disciplines including Live Action, VFX, 2D Animation, 3D Animation, CG simulations and a design language combining these mediums.

Show Credits

Client —

Adidas

Production Co: Miniac Films

Director: Benjamin Kutsko

‍

Bemo —

ECD: Brandon Hirzel

EP: Eric Watson

Technical / Design Director: Brandon Parvini

VFX Creative Director: Dennis Shin

3D Team: Brandon Parvini, Casey Hupke, Kris Cook, Ryno Eksteen

2D Animation & Comp: Dennis Shin, Brandon Hirzel, Brandon Parvini, Casey Hupke

For more credits contact us at
contact@bemo.tv

We formed a design language with data driven simulations and precise algorithms shared by the technical team at Adidas. The data visualization language was crafted to display how the athlete was being analyzed and how that data related to the formation of the specifically printed shoe.

We formed a design language with data driven simulations and precise algorithms shared by the technical team at Adidas. The data visualization language was crafted to display how the athlete was being analyzed and how that data related to the formation of the specifically printed shoe.

We formed a design language with data driven simulations and precise algorithms shared by the technical team at Adidas. The data visualization language was crafted to display how the athlete was being analyzed and how that data related to the formation of the specifically printed shoe.

We formed a design language with data driven simulations and precise algorithms shared by the technical team at Adidas. The data visualization language was crafted to display how the athlete was being analyzed and how that data related to the formation of the specifically printed shoe.

By merging Live Action, VFX, 3D Animation and CG Simulations we were able to showcase the technology and the capabilities of this process through a unique multimedia experience.

By merging Live Action, VFX, 3D Animation and CG Simulations we were able to showcase the technology and the capabilities of this process through a unique multimedia experience.

By merging Live Action, VFX, 3D Animation and CG Simulations we were able to showcase the technology and the capabilities of this process through a unique multimedia experience.

By merging Live Action, VFX, 3D Animation and CG Simulations we were able to showcase the technology and the capabilities of this process through a unique multimedia experience.

3D design and animation was used to visualize the unique 3D printing process of the sole. We visualized this experience in essential ways that could not be captured with a purely live action production.

3D design and animation was used to visualize the unique 3D printing process of the sole. We visualized this experience in essential ways that could not be captured with a purely live action production.

3D design and animation was used to visualize the unique 3D printing process of the sole. We visualized this experience in essential ways that could not be captured with a purely live action production.

3D design and animation was used to visualize the unique 3D printing process of the sole. We visualized this experience in essential ways that could not be captured with a purely live action production.

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